CobWeb Games

The World of Lexi

A story-driven reading adventure where every child becomes a Guardian, and every sound helps restore the Story Tree.

Proposal · Prepared by CobWeb Games for StoryLight Studios

Lexi World

A story-driven, structured-literacy reading adventure that turns proven dyslexia therapy into a game children ask to play.
Orton-Gillingham 3D + 2.5D World Voice Phonics Engine COPPA-Compliant
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01Executive Summary

Where reading therapy meets a world worth exploring

This proposal details the functional specifications, architecture, game mechanics, and monetization engine for the first Minimum Viable Product (MVP) phase of Lexi World. The mission is a gamified reading platform tailored to children with dyslexia and diverse learning styles, grounded in structured literacy and the Orton-Gillingham methodology.

By blending 3D sanctuary exploration with focused 2.5D realm progression, real-time phoneme-level voice recognition, and turn-based combat deflection, Lexi World bridges the gap between effective psychoeducational therapy and mainstream gaming entertainment — the narrative depth of a Harry Potter world with the clear, motivating progression of a Super Mario adventure.

02Delivery Roadmap

Phase 1 today, Phase 2 once the product is proven

Phase 1 · This engagement

Direct-to-Consumer (Child & Guardian)

A focused B2C launch that validates the experience with real families before scaling.

  • Child & Parent / Guardian account model
  • Direct subscription access
  • Individual student profiling & placement
  • Child-to-guardian progress reports
  • Integrated cosmetic virtual economy
Phase 2 · Deferred until validated

Enterprise Expansion (B2B)

Institutional layers added after the core product earns its place with families.

  • Multi-layered admin dashboards (District, Principal, Teacher)
  • Multi-student roster management
  • Bulk license assignment
  • School & district reporting
  • Deferred to the phase after product validation
0
Themed Realms
3D + 2.5D
Hybrid World Design
1 in 5
Children We Design For
0s
Voice Stored (Purged Instantly)
01Core Architecture

A world that keeps children exploring, not lost

The environment combines immersive 3D spatial hubs with structured 2.5D gameplay paths, so children stay focused on learning objectives without wandering aimlessly.

A · The 3D Sanctuary

The Story Tree — your home base

A fully rendered 3D spatial hub where the child lives between adventures. Players move freely to customize their avatar, interact with their personal guide — the Storyling or the Keeper — review collected lore, visit the cosmetic marketplace, and step into realm portals.

Free spatial movement in a true 3D hub.
Living companions — the Storyling grows alongside the child.
Portals that gateway into each subject realm.
The Awakening Realm and the Story TreeThe Awakening · Story Tree & Storylings
B · Portal Gatekeeper Trial

A diagnostic gate before every realm

Portals connect the Sanctuary to each subject realm. Before entering, the player faces a brief Portal Entrance Gatekeeper Trial — a diagnostic screener that evaluates phonetic basals, ceilings, and grapheme-phoneme reversals (b vs d, p vs q), and recaps the last session when returning to a realm.

Automated level placement — the game opens with an initiation, and the first gate hands the child the keys to Realm One.
Reversal detection built into the gate, not bolted on after.
C · 2.5D Linear Progression

High-fidelity visuals, focused path

Past the portal, gameplay shifts to a 2.5D linear path — rich 3D visuals with movement locked to a structured route. Linear progression removes the disorientation of open-world 3D, keeping children on their learning tasks instead of getting lost.

0220 Realms · One Universe

Each realm is a world, a Storyling, and a skill

Every realm pairs a distinct world and companion with a precise structured-literacy focus — from letter sounds to blends, syllables, and beyond.

Realm 2 — Slime MarshRealm 2 · Slime Marsh — Letter & Blending Sounds
Realm 10 — Giant's GroveRealm 10 · Giant's Grove — Size, Perspective & Comparison
01Phonics & Voice Engine

Phonics knowledge, heard sound by sound

Unlike generic speech-to-text that listens for whole words, the internal engine evaluates isolated phonemes, digraphs, trigraphs, open and closed syllables, and vowel blends — the exact building blocks of structured literacy.

Phoneme isolation & granular grading

The engine extracts the targeted speech sound (/ch/, /sh/, /th/, blends like /ai/, /oa/) and grades it in real time, returning a clear pass or fail with feedback the child can act on immediately.

s l i p → "slip" · powering up
Multi-sensory tracing — kinesthetic on-screen letter tracing paired with verbal pronunciation to reinforce grapheme-to-phoneme pathways.
Blorbix battle — phoneme s-l-i-pIn-battle phoneme prompt · s · l · i · p
02How a sound is graded
Student voice input

The child speaks the targeted sound into the device microphone.

Phoneme-level audio isolation engine

Extracts the targeted speech sound (/ch/, /sh/, blends) from the stream — not the whole word.

Real-time phonetic accuracy evaluator

Outputs a binary pass / fail plus grading feedback, instantly.

Audio buffer purged (COPPA-compliant)

Once the score is calculated, the buffer is deleted. No child voice is ever stored.

Real-time · on device

What the engine listens for

Not whole words, but the exact building blocks of decoding:

Phonemes /ch/ /sh/ /th/ Digraphs & trigraphs Open & closed syllables Vowel blends /ai/ /oa/
Audio never leaves the device, and is purged the instant it is scored.
03Privacy by design

Real-time, local processing

Speech is processed inside local memory buffers as the child plays.

Immediate audio purging

The buffer is deleted the moment the phoneme score is computed.

Lower cost, full compliance

No cloud voice storage means strict COPPA compliance and reduced bandwidth and storage.

01Gameplay Mechanics

Phonics is the weapon and the shield

Combat turns reading practice into an active battle. When a realm boss hurls a corrupted word, the child deflects it by pronouncing, tracing, or spelling the targeted sound.

A · Turn-based deflection

A stress-free, slow-motion window

Boss attacks travel in slow motion, giving the child a calm moment to read the prompt. A correct answer raises a forcefield that deflects the attack back at the boss for damage; a miss or timeout lets it land and reduces level health — never the child's confidence.

Correct → forcefield casts, counter-attack lands.
Incorrect → attack lands and the 3-Heart support hierarchy begins.
Grumblethor battle — hexagon shield deflectionGrumblethor · hexagon shield deflection
02Storyling Abilities

Power-ups earned through mastery

The Storyling grows into a true ally, unlocking abilities that reward correct reading — never a credit card.

Storyling Dash

A quick dash that dodges an incoming attack and resets the moment.

Elemental Shield

Raises a themed forcefield that blocks the boss's corrupted words.

Word Burst

Correct answers charge extra power for a stronger counter-attack.

Leaf Burst

The Storyling releases a burst of energy to break a boss's guard.

03Remediation, not punishment

The 3-Heart Assistance Hierarchy

Instead of penalizing mistakes, the game escalates support gently, so no child is ever stuck or discouraged.

Attempt 1 · Hint

The Storyling appears with a subtle audio-visual clue — highlighting the vowel team or showing the mouth shape — without giving the answer.

Attempt 2 · Embedded lesson

A 15–30 second animated lesson plays, directly teaching the rule (for example, why silent e makes the vowel say its name).

Attempt 3 · Guided completion

A guided assist walks the child through it, side quests open instead of blocking progression, and an alert is logged to the Parent Dashboard.

The final showdown

Mastery, framed as a story

Bosses like Malvex, the Broken Scribe give every skill a narrative stakes — the child proves mastery of a full pattern to restore the Story Tree, not to pass a test.

Dynamic content variation — retries pull from alternate test sets sharing the same underlying pattern, so children learn the rule rather than memorizing prompt order.
Malvex, the Broken Scribe — final showdownFinal Showdown · Malvex, the Broken Scribe
01In-App Economy

Motivation without ever compromising learning

A virtual economy built entirely on positive reinforcement — children are rewarded for mastery, and every purchasable item is strictly cosmetic.

Earned via gameplay

Realm Bucks, earned by learning

Children accumulate Realm Bucks by completing daily phonics quests, conquering realm bosses, and mastering target word lists — all accessible from a secure in-game wallet in the Sanctuary hub.

Purchased via IAP

Optional parent top-ups

Parents can purchase additional currency packs through standard, tiered In-App Purchases — convenience only, never advantage.

02Cosmetic Store Catalog

Avatar skins & outfits

Robes, hats, pirate peg-legs, bunny hats, wizard cloaks.

Equipment

Elemental wands, shields, and armor sets.

Personalized engravings

The child's name or title printed on a glove or armor plate.

Companion pets

Non-combat pets that follow the child through the world.

Strict Policy

No pay-to-win. Ever.

Purchased items are 100% cosmetic. In-app purchases never skip an educational challenge or grant unearned combat power. Educational mastery remains the one and only key to progression.

01Parent & Educator Hub

The Book of Becoming

Caregivers get full visibility into the learning journey and real screen-time control. Children see their own skill tree and badges; guardians unlock deeper analytics — all without ever showing the child a score.

Book of Becoming · Guardian View
Skill Mastery Heatmap
Reading grade level
Reversal accuracy (b / d / p / q)
Phoneme mastery this week
Real-time alert log
Guided assist triggered · Realm 2 · vowel blend /ai/ · 3rd attempt
Milestone · closed syllables mastered
Screener IQ update · psychoeducational metrics refreshed
Screen-time hard stop
⏱ 30 min / day · locks gently

Diagnostic analytics

Skill-mastery heatmaps, reading grade levels, and reversal tracking over time, plus standardized cognitive metrics from the diagnostic screeners.

Healthy sessions

After 10–15 minutes the Storyling suggests a break; parents set a hard-stop that locks the game with a warm "See you tomorrow!"

The child's own journey

Kids explore their skill tree and collected badges through the Book of Becoming — progress that feels like a story, not a report card.

01Competitor Analysis

Why the market is wide open for Lexi World

The reading-app market is large, fast-growing, and — critically — split into two camps that leave the exact space Lexi World is built to own.

A growing category

Early-childhood edtech is projected to grow at double-digit rates through the decade, with reading software a steadily expanding slice.

Science of Reading is law

44 states now push schools toward explicit, systematic phonics — a rigorous structured-literacy sequence has become a requirement, not a bonus.

Dyslexia screening is scaling

About 1 in 5 children have a language-based learning difficulty, and 40+ states now mandate screening — surfacing more readers who need exactly this.

The field splits into two camps

Fun, but light

Story-led, young, low rigor

Products like Teach Your Monster to Read and Poio are genuinely delightful, but skew to pre-school ages, carry little structured-literacy depth, and are not built for dyslexia.

Rigorous, but dry

Evidence-backed, but drill-like

Programs like Nessy, Lexia Core5, and Reading Horizons are serious about pedagogy, but the child's experience is exercises and mini-games, often reachable only after a school buys a license.

No product reviewed unites an immersive story world, a full Grades 1–5 structured-literacy sequence, dyslexia-friendly design, and a child-facing experience with no visible failure. That space is exactly where Lexi World sits.

02Head to head
Capability Lexi World Nessy Lexia Core5 Reading Eggs Poio
Immersive, continuous story world Yes Part No Part Yes
Structured-literacy sequence (G1–5) Yes Yes Yes Part No
Dyslexia-friendly by design Yes Yes Part Part No
Real-time voice phonics grading Yes No No No No
No pass / fail shown to the child Yes No No No Yes
Turn-based combat from phonics Yes No No No No
Parent & educator analytics Yes Yes Yes Yes Part
Reaches families directly Yes Yes No Yes Yes

Yes = core designed strength · Part = limited / partial · No = largely absent. A simplified view of the field, not a scorecard.

03Our edge

One story, not a pile of mini-games

A single continuous adventure across Grades 1–5 — the rigor of the school programs inside an experience children return to.

A voice engine no competitor has

Real-time, phoneme-level grading turns the child's own voice into the mechanic — and purges it instantly for COPPA.

No child ever sees a failure

All measurement happens quietly in the background, protecting the confidence of the very readers who need it most.

01Investment

Clear options, built to scale with you

Start focused with the web build, or commission the full cross-platform experience from day one at a meaningful saving.

Web-based solution
$118,000

The complete Lexi World MVP, delivered as a polished web platform.

  • 3D Sanctuary & 2.5D realms
  • Voice phonics engine
  • Economy & parent dashboard
Web + iOS mobile app
$158,000

Everything in the web build, plus a native iOS app.

  • All web features
  • Native iOS build
  • App Store delivery
Full cross-platform bundle
$250,000

The complete game with cross-platform infrastructure, committed from the start (excludes assets).

  • Web + iOS + Windows + Mac
  • Unified cross-platform core
  • Saves $28,000 vs. building one by one
02Add-ons & platforms

Following further research, the team recommends direct-download Desktop Applications for Windows and Mac (from your own website) over a Windows Store release — they deliver the most immersive experience.

+$60,000
Windows Desktop Build

Direct download from your website.

+$60,000
macOS Desktop Build

Direct download from your website.

+$40,000
Full Asset Production

Sanctuary, 20 realms, avatars & Storylings, produced by our team.

A-la-carte

$278,000

Adding each platform one by one to reach full cross-platform capability.

Committed from the start

$250,000

The full cross-platform infrastructure built together — a $28,000 saving, before assets.

03Delivery Timeline

A clear path from logic to launch

Delivered in four disciplined phases, each with its own focus and milestone.

5–6 Months

Alpha Phase

Game scripts, logic, database, the voice isolator, and the core functionalities that power everything.

4–5 Months

Beta Phase

Embedding the game's visuals with the game logic to render fully playable screens and sections.

5–6 Months

Integration Phase

Where every action on the frontend produces a real result on the backend, end to end.

1 Month

Deployment

Final builds, store and web release, and launch readiness across platforms.

Indicative end-to-end delivery of roughly 15 to 18 months, with phases scoped to overlap where safe to do so.

Let's restore the world, one word at a time.

We're ready to begin. This proposal reflects the scope agreed for the MVP, and we'd welcome the chance to walk through any part of it with your team.